在网站优化过程中，主要分为两部分:网站内优化和网站外优化。具体优化内容可分为站点TDK选择与部署、关键字密度控制、站点结构简洁合理、目录层次过于复杂等方面。外部站点优化，如扩展外部链接、交换友情链接等。等等，这些因素都不容忽视，任何问题一方面都可能导致网站的整体不稳定。
一、站内标签优化是什么
网站优化是SEO的基础。只有网站结构、HTML代码、标签元素和数据格式符合搜索引擎规则，才能提高关键词的排名。
网站中常用的标签有10种，但这些标签如何发挥作用呢?我们如何帮助搜索引擎更好地捕捉网站数据，更新数据，并给出快照评级?
除了具有合理的结构和标准代码外，网站常常忽略数据格式。我们需要优化每个屏幕的内容和每个组的数据列表。让网站回归营销的本质是我们的使命。只有让网站快速获取目标客户，才能体现我们云优化的核心价值。
二、站内TDK规范定义有哪些
1：概要
网页的TDK用于告诉用户和搜索引擎这个网页的主要内容是什么，搜索引擎在判断一个网页内容权重时，title是主要参考信息(百度)。网页title是网页上主要内容的概括，搜索引擎可以通过网页标题迅速的判断网页的主题。每个网页的内容都是不同的，每个网页都应该有的title，这里的
标签，而非文章的标题</p>
<h3>2：TDK</h3>
<p>TDK是个缩写，seo页面中的页面描述与关键词设置。</p>
<p>其中\\\"T\\\"代表页头中的title元素，这里可能还要利用到分词技术，当标题(Title)写好后，我们就尽可能不要再去修改了,尽量简洁，没意义的词尽量不要加入到标题中，避免干扰到搜索引擎识别网站主题。</p>
<p>其中\\\"D\\\"代表页头中的description元素，要知道描述是对网页的一个概述，也是对title的补充，因为title中只能书写有限的字数，所以在description中就要稍微详细的补充起来,文字控制在68个英文字符内，一般用一句两句话概括文章的内容，内容要精简,但是次数不要超过4次，3次，一定要自然。</p>
<p>其中\\\"K\\\"代表页头中的description元素，提取页面中的主要关键词，数量控制在三到六个内。想方设法让主关键字都出现。description部分同样遵循简短原则，字符数含空格在内不要超过120个汉字。</p>
<h3>3：注意事项</h3>
<p>网站的TDK确定之后就不要频繁更改了，改动太过频繁的话，会被搜索引擎降权处理，但是不要害怕对TDK进行改动，只要能为用户创造更有价值的信息，就算修改后会暂时受到惩罚，但是长远的角度上看，过不了多久网站反而会远超之前的水平。</p>
<p>三、站内标签的用法</p>
<h3>1、h1-h6的用法：</h3>
<p>服务主题用修饰，区块主题用</p>
<p>内容用，一般p段落用或者进行修饰，视觉可结合字号、颜色修饰。</p>
<h3>2、Title长标题</h3>
<p>用于超链接</p>
<h3>3、html标签</h3>
<p>搜索引擎所访问并不是前台文字，而是网站后台代码，是通过网页标签来理解和解读网站，所以，代码的抒写必须采用规范手法。</p>
<h2>四、nofollow标签</h2>
<p>如：联系页面、在线咨询等连接都可以利用nofollow标签进行妥善处理。当然，有时为了更好的引导用户，可以采用nofollow进行合理的处理，从而给网站优化带去的效果。</p>
<h2>五、meta标签</h2>
<p>meta标签在SEO中有一个非常主要作用：设置关键词，利用主页关键词的设置来赢得各大提升访问量及曝光度，我们必须认真对待网站关键词的选择，选对关键词，提升页面的点击率，提升网站的排名。</p>
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