查找引擎优化便是调整方针网站的\"内容\"及\"结构\",让方针网站到达天然查找排名优势的操作，这个操作现已从前期的针对查找引擎，开展到现在也需留意用户的满意度，由于用户的满意度也会左右天然查找排名。
查找引擎优化也有人说是查找引擊最佳化、查找引擎排名优化、查找引擎排名最佳化。前期查找引擎优化只需留意网站的结构与外部链接，现在查找引擎越来越注重用户关于查找材料的满意度，因而现在在进行查找引擎优化己经不再是朴实的网页技能导向。
而是需要把人的要素考虑进来，某种程度上现已与网站优化的操作密不可分，所以也有些人把查找引擎优化 与网站优化相提并论。什么是网站的结构？网站的结构包含两个要点，一个是网站HTML 的符号，如
、和Anchor Text等符号的运用。</p>
</p>
<p>另一个是怎么把相关联的内容串联起来，也便是博客标签（Tag）的运用及善 用Link把相关内容串联。哪些HTML的符号跟查找引擎优化最有联系？TITLE:每个网页最好有不一样的网页主题，而且将最重要的放置在前面。</p>
<p>
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