页面标题和h1标记之间的主要区别在于页面标题显示在浏览器窗口和搜索结果片段中，而h1标记仅显示在页面本身上。
页面标题在HTML
部分中定义，而H1标记是页面的
的一部分。
在这篇文章中你将学到：
- 什么是页面标题以及为什么它对SEO很重要？
- 什么是SEO中的H1标签？
- H1应该与页面标题相同吗？
- 页面应该有多少个H1标签？
什么是页面标题以及为什么它对SEO很重要？
当您查看任何网页的HTML代码并仔细检查
部分时，您会注意到
</ title> html标记中包含的页面标题。</p>
<figure class="wp-block-image"><img loading="lazy" class="lazy lazy-hidden alignnone size-full wp-image-13531" src="https://img.cwhello.com/wp-content/themes/wpdx1/assets/images/grey.gif" data-lazy-type="image" lazydata-src="https://img.cwhello.com/wp-content/uploads/2019/09/page-title-2.png" width="1280" height="791" alt="页面标题" srcset="" data-srcset="https://img.cwhello.com/wp-content/uploads/2019/09/page-title-2.png 1280w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-2-300x185.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-2-768x475.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-2-1024x633.png 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /><noscript><img loading="lazy" class="alignnone size-full wp-image-13531" src="https://img.cwhello.com/wp-content/uploads/2019/09/page-title-2.png" width="1280" height="791" alt="页面标题" srcset="https://img.cwhello.com/wp-content/uploads/2019/09/page-title-2.png 1280w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-2-300x185.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-2-768x475.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-2-1024x633.png 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /></noscript><figcaption>页面标题在HTML标题中定义，并在浏览器中显示为标签名称。</figcaption></figure>
<p>无论<em><title> </ title></em>标签中定义的是什么，都会在浏览器窗口中显示为标签名称，并在搜索引擎结果页面中显示为页面标题。</p>
<figure class="wp-block-image"><img loading="lazy" class="lazy lazy-hidden alignnone size-full wp-image-13532" src="https://img.cwhello.com/wp-content/themes/wpdx1/assets/images/grey.gif" data-lazy-type="image" lazydata-src="https://img.cwhello.com/wp-content/uploads/2019/09/title-google-search-results-2.png" width="1280" height="440" alt="Google搜索结果中的标题" srcset="" data-srcset="https://img.cwhello.com/wp-content/uploads/2019/09/title-google-search-results-2.png 1280w, https://img.cwhello.com/wp-content/uploads/2019/09/title-google-search-results-2-300x103.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/title-google-search-results-2-768x264.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/title-google-search-results-2-1024x352.png 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /><noscript><img loading="lazy" class="alignnone size-full wp-image-13532" src="https://img.cwhello.com/wp-content/uploads/2019/09/title-google-search-results-2.png" width="1280" height="440" alt="Google搜索结果中的标题" srcset="https://img.cwhello.com/wp-content/uploads/2019/09/title-google-search-results-2.png 1280w, https://img.cwhello.com/wp-content/uploads/2019/09/title-google-search-results-2-300x103.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/title-google-search-results-2-768x264.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/title-google-search-results-2-1024x352.png 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /></noscript><figcaption>页面标题显示在Google搜索结果中。</figcaption></figure>
<p>页面标题也用于Facebook，Twitter和其他社交网络上的社交片段。</p>
<figure class="wp-block-image"><img loading="lazy" class="lazy lazy-hidden alignnone size-full wp-image-13533" src="https://img.cwhello.com/wp-content/themes/wpdx1/assets/images/grey.gif" data-lazy-type="image" lazydata-src="https://img.cwhello.com/wp-content/uploads/2019/09/page-title-social-postings-2.png" width="1102" height="394" alt="社交帖子中的页面标题" srcset="" data-srcset="https://img.cwhello.com/wp-content/uploads/2019/09/page-title-social-postings-2.png 1102w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-social-postings-2-300x107.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-social-postings-2-768x275.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-social-postings-2-1024x366.png 1024w" sizes="(max-width: 1102px) 100vw, 1102px" /><noscript><img loading="lazy" class="alignnone size-full wp-image-13533" src="https://img.cwhello.com/wp-content/uploads/2019/09/page-title-social-postings-2.png" width="1102" height="394" alt="社交帖子中的页面标题" srcset="https://img.cwhello.com/wp-content/uploads/2019/09/page-title-social-postings-2.png 1102w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-social-postings-2-300x107.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-social-postings-2-768x275.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/page-title-social-postings-2-1024x366.png 1024w" sizes="(max-width: 1102px) 100vw, 1102px" /></noscript><figcaption>页面标题显示在社交媒体帖子中。</figcaption></figure>
<p><strong>你如何定义页面标题标签？</strong>在大多数现代CMS中，无论您键入什么作为页面标题，它都会自动转换为html中的标题标签。</p>
<p>如果您使用的是WordPress，则可以使用Yoast SEO或其他一些SEO插件更改页面标题值。</p>
<p>页面标题也称为<strong>SEO标题，</strong>因为它对您的SEO有影响。</p>
<h3>为什么页面标题对SEO很重要？</h3>
<p>出于多种原因，页面标题<strong>对于SEO</strong>目的非常<strong>重要</strong>。它是<strong>页面SEO</strong>优化规则的一部分。</p>
<p>更确切地说，标题很重要，因为：</p>
<p><strong>它为搜索引擎提供了关于页面内容的重要线索。</strong>爬网和索引阶段的搜索引擎尝试将页面与相关<strong>关键字</strong>相关联，页面标题是他们考虑的元素之一。</p>
<p><strong>它显示在搜索结果中。</strong>如上所述，页面标题显示在搜索结果中，<em>鼓励</em>用户点击并访问您的网站应该会很有趣。</p>
<p><strong>它显示在社交媒体片段中。</strong>当您的帖子被共享时，页面标题也会显示在Facebook和其他社交网络上。一个好的头衔将吸引更多的喜欢和分享，这意味着更大的可见性，间接影响SEO。</p>
<h3>如何优化您的页面标题？</h3>
<p>优化SEO页面标题是增加<strong>有机流量</strong>的好方法，无需发布新内容或获取新链接。</p>
<p>遵循以下简单规则：</p>
<p><strong>在您的网页标题中包含用户可识别的搜索字词</strong> - 在<strong>标题中使用</strong>相同或类似的<strong>搜索字词</strong>会使其与用户更相关，从而提高点击率（点击率）。</p>
<p><strong>在标题中添加问题</strong> - 包含问题的标题标记可获得更多点击次数。这是正常的，因为在很多情况下，用户会向Google询问一个问题，当他们在搜索代码段中看到相同（或类似）的问题时，他们会点击以获得答案。</p>
<p><strong>添加括号和数字</strong> - 使标题标签更具吸引力的另一种方法是添加带数字的括号。例如，“ <em>如何优化您的标题（2019 SEO）。</em>”</p>
<p><strong>将标题的长度保持在60个字符或更少</strong> - 我们关心标题长度的原因是为了确保用户可以在搜索结果中看到完整的标题。根据经验，将标题长度保持在60个字符以下。</p>
<p><strong>无需包含您的域名</strong> - 除非您有关于您的品牌的具体信息，否则无需在标题中包含您的域名。Google会在搜索摘要中自动执行此操作（只要他们认为需要）。</p>
<h2 id="h1-tag">什么是H1标签以及为什么它对SEO很重要？</h2>
<p>与页面标题不同，H1标签仅显示在页面顶部或由<em><h1> </ h1></em>标签指定的页面主体中的其他位置。</p>
<figure class="wp-block-image"><img loading="lazy" class="lazy lazy-hidden alignnone size-full wp-image-13534" src="https://img.cwhello.com/wp-content/themes/wpdx1/assets/images/grey.gif" data-lazy-type="image" lazydata-src="https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-2.png" width="1280" height="386" alt="H1标签" srcset="" data-srcset="https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-2.png 1280w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-2-300x90.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-2-768x232.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-2-1024x309.png 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /><noscript><img loading="lazy" class="alignnone size-full wp-image-13534" src="https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-2.png" width="1280" height="386" alt="H1标签" srcset="https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-2.png 1280w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-2-300x90.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-2-768x232.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-2-1024x309.png 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /></noscript><figcaption>H1标签显示在页面顶部，通常与页面标题具有相同的值</figcaption></figure>
<p>在典型的WordPress安装中，H1标签用于在页面内容中显示页面的标题。</p>
<figure class="wp-block-image"><img loading="lazy" class="lazy lazy-hidden alignnone size-full wp-image-13535" src="https://img.cwhello.com/wp-content/themes/wpdx1/assets/images/grey.gif" data-lazy-type="image" lazydata-src="https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-wordpress-2.png" width="1118" height="356" alt="WordPress中的H1标记" srcset="" data-srcset="https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-wordpress-2.png 1118w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-wordpress-2-300x96.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-wordpress-2-768x245.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-wordpress-2-1024x326.png 1024w" sizes="(max-width: 1118px) 100vw, 1118px" /><noscript><img loading="lazy" class="alignnone size-full wp-image-13535" src="https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-wordpress-2.png" width="1118" height="356" alt="WordPress中的H1标记" srcset="https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-wordpress-2.png 1118w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-wordpress-2-300x96.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-wordpress-2-768x245.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/h1-tag-wordpress-2-1024x326.png 1024w" sizes="(max-width: 1118px) 100vw, 1118px" /></noscript><figcaption>WordPress编辑器中的H1标签。</figcaption></figure>
<p>如果要向页面添加更多H1标签，只需编辑HTML并添加以下代码：</p>
<p><code><h1>This is an H1 Tag</H1></code></p>
<h3>为什么H1标头标签对SEO很重要？</h3>
<p>优化你的H1标签可能不是最关键的SEO因素，但许多小的变化可以产生很大的结果 - 这就是SEO的全部意义所在。</p>
<p><strong>那么，为什么注意你的H1标签很重要？</strong>当搜索引擎抓取页面时，他们会查找<em>信号</em>以帮助他们了解页面的结构以及内容的含义。</p>
<p>其中一个信号是H1标签。通常它位于页面顶部，它与页面标题具有相同的值。</p>
<p>搜索引擎读取H1的值，并将其用作页面所有内容的强信号。</p>
<p>可视化这一点的一个好方法是考虑一本书的结构，其中书名（即H1）可以让你对这本书的内容有一个很好的了解。然后章节标题为您提供有关各个主题的详细信息（这是SEO中的H2标签）。</p>
<p>以下是如何在网页上排列标题标签的直观表示。</p>
<figure class="wp-block-image"><img loading="lazy" class="lazy lazy-hidden alignnone size-full wp-image-13536" src="https://img.cwhello.com/wp-content/themes/wpdx1/assets/images/grey.gif" data-lazy-type="image" lazydata-src="https://img.cwhello.com/wp-content/uploads/2019/09/heading-hierarchy-2.png" width="584" height="476" alt="标题层次结构" srcset="" data-srcset="https://img.cwhello.com/wp-content/uploads/2019/09/heading-hierarchy-2.png 584w, https://img.cwhello.com/wp-content/uploads/2019/09/heading-hierarchy-2-300x245.png 300w" sizes="(max-width: 584px) 100vw, 584px" /><noscript><img loading="lazy" class="alignnone size-full wp-image-13536" src="https://img.cwhello.com/wp-content/uploads/2019/09/heading-hierarchy-2.png" width="584" height="476" alt="标题层次结构" srcset="https://img.cwhello.com/wp-content/uploads/2019/09/heading-hierarchy-2.png 584w, https://img.cwhello.com/wp-content/uploads/2019/09/heading-hierarchy-2-300x245.png 300w" sizes="(max-width: 584px) 100vw, 584px" /></noscript><figcaption>标题层次结构</figcaption></figure>
<p><strong>最佳SEO实践表明：</strong></p>
<ul><li>页面应该只有一个H1标签</li><li>H1标签应位于页面的<body> </ body>中</li><li>标题应该是分层的，首先是H1，然后是H2s，然后是H3s等。</li><li>标题应包含您的目标关键字或类似标题，以帮助用户和搜索引擎了解特定部分的内容。</li><li>标题应格式正确，即H1标签使用比H2和H3更大的字体大小。</li></ul>
<h2 id="title-h1-tag">H1应该与页面标题相同吗？</h2>
<p>这取决于具体情况。如果您是Google新发布商，则页面标题必须与H1标记相同。对于其他情况，页面标题和H1标签可以是相似的并且密切相关，但它们不必相同。</p>
<p>以下是<strong>Google新闻发布商指南中</strong>有关页面标题和H1标签的最佳做法预览。</p>
<figure class="wp-block-image"><img loading="lazy" class="lazy lazy-hidden alignnone size-full wp-image-13537" src="https://img.cwhello.com/wp-content/themes/wpdx1/assets/images/grey.gif" data-lazy-type="image" lazydata-src="https://img.cwhello.com/wp-content/uploads/2019/09/title-h1-best-practices-2.png" width="1280" height="272" alt="页面标题和H1最佳SEO实践。" srcset="" data-srcset="https://img.cwhello.com/wp-content/uploads/2019/09/title-h1-best-practices-2.png 1280w, https://img.cwhello.com/wp-content/uploads/2019/09/title-h1-best-practices-2-300x64.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/title-h1-best-practices-2-768x163.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/title-h1-best-practices-2-1024x218.png 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /><noscript><img loading="lazy" class="alignnone size-full wp-image-13537" src="https://img.cwhello.com/wp-content/uploads/2019/09/title-h1-best-practices-2.png" width="1280" height="272" alt="页面标题和H1最佳SEO实践。" srcset="https://img.cwhello.com/wp-content/uploads/2019/09/title-h1-best-practices-2.png 1280w, https://img.cwhello.com/wp-content/uploads/2019/09/title-h1-best-practices-2-300x64.png 300w, https://img.cwhello.com/wp-content/uploads/2019/09/title-h1-best-practices-2-768x163.png 768w, https://img.cwhello.com/wp-content/uploads/2019/09/title-h1-best-practices-2-1024x218.png 1024w" sizes="(max-width: 1280px) 100vw, 1280px" /></noscript><figcaption>页面标题和H1最佳SEO实践。</figcaption></figure>
<p><strong>什么是常见的SEO实践，你应该做什么？</strong></p>
<p>即使您不是谷歌新闻发布者，通常的做法和我的建议是遵循谷歌的建议。</p>
<p>大多数网站内容管理系统（CMS）（如WordPress）将页面标题封装在H1标签中，无需更改。</p>
<blockquote class="wp-block-quote"><p>如果您正在使用Yoast SEO或其他一些SEO插件，请确保您在页面标题中写的任何内容也显示在Yoast SEO标题中。</p></blockquote>
<h2 id="how-many-h1">页面应该有多少个H1标签？</h2>
<p>在页面上有多个H1标签是可以的，但最好的SEO实践表明页面应该只有一个H1标签。任何其他标题都可以格式化为H2，H3和H4标签。</p>
<p><strong>如果页面上有多个H1标签，会发生什么？</strong></p>
<p>在页面上有多个H1标签不会破坏您的SEO。但如上所述，由于整个搜索引擎优化过程是关于优化许多小东西，这些小东西一起可以产生很大的不同，最好遵守指南并且每页只提供一个H1标签。</p>
<h2>重点学习</h2>
<p>页面标题是一个关键的SEO因素，需要您全神贯注的元素。这是用户在搜索引擎结果页面中看到的搜索代码段的一部分，以及他们在您的网页上登陆后首先看到的内容。</p>
<p>为避免任何冲突并与最佳SEO实践保持一致，请确保您的页面标题和H1标签具有相同的值。</p>
<p>如果您在页面上有多个H1标签但是为了最大化SEO优化，那么它不是世界末日，最好只有一个。</p>
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<h3><span>最后编辑于：2019/9/18</span>作者：重蔚</h3>
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